Company Profile

Founded in 2012
Silstar, initially founded in 2012 with a focus on OEM production of household goods, has successfully evolved into a company that leads innovation in the specialized brush technology market. The company pioneered a new sector in 2015 by developing Korea's first digital painting brush and launching its premium brand, BUTOUCH. Demonstrating a commitment to global expansion, we consistently participated in major international trade shows such as IFA and the Consumer Electronics Show between 2017 and 2020, establishing a solid foundation overseas. This drive for innovation culminated in the 2022 release of the MAGNET ESD Brush Series, a product that revolutionizes precision cleaning by integrating Anti-Static (ESD) technology into the handle and featuring a magnetic base for optimal storage and hygiene.

Product Innovation & Market Recognition
Our proven technology and market appeal were validated in 2023 when the company successfully raised over 300% of its funding goal on Japan's leading crowdfunding platform, Makuake. Building on this momentum, the company is accelerating its global expansion from 2024 to 2025 by entering major e-commerce platforms like Amazon U.S. and Japan, and participating in prestigious programs like GITEX and the KOTRA export voucher initiative.

Core Competence & Values
The core of our competitive advantage lies in our proprietary R&D capabilities, supported by patents and trademarks such as BUTOUCH and MAGNET, and a comprehensive in-house system that manages product design, domestic manufacturing, and assembly. Furthermore, Silstar is dedicated to upholding ethical values by utilizing eco-friendly, non-toxic materials and pursuing sustainable design in all its products. We are committed to continuously providing our customers with new value and experience through innovative products that seamlessly merge traditional tools with cutting-edge technology.